The sheer number of choices when it comes to purchasing toothpaste is simply staggering. What is the most important factor? Whitening? Sensitivity reduction? The truth is that every person’s preferences are different, and when it comes to choosing the best toothpaste for you, it’s important to think about your unique oral health needs.

Our research found that the best toothpaste recommendations could be found at Consumer Search, where the writers have researched over 40 toothpastes for stain removal, abrasiveness and fluoride content. We also found solid information from local dentists who post articles and advice to blogs and oral-health websites.

We decided that the best course of action would be to break the toothpaste championships in to 3 categories, and appoint a winner to each based on the most commonly recommended brands. So here are some example for the 3 categories: (

  1. For Sensitivity – Sensodyne Pronamel

In addition to fluoride, this toothpaste contains potassium nitrate, an ingredient dentists recommend for people with teeth extra sensitive to heat and cold. It also minimizes erosion of tooth enamel caused by acid foods, which can lead to sensitivity. Unlike other pastes, Sensodyne Pronamel contains no sodium lauryl sulfate (SLS) that dentists say can irritate gums and the lining of the mouth. Reviews say SLS-free toothpastes are also better for people prone to canker sores. (

  1. For Whitening – Ultrabrite Advanced Whitening

This toothpaste is approved for kids older than two years of age. In a major comparison review, this budget toothpaste beat out 40 other brands for stain removal. It does contain fluoride plus a tartar-control ingredient, but not triclosan or the copolymer that makes cavity protection last between meals. Ultrabrite is also more abrasive than Colgate, and  dentists warn that with aggressive brushing, highly abrasive toothpastes can wear down tooth enamel. (

  1. Best Overall Toothpaste – Colgate Total

Experts recommend Colgate Total more often than any other toothpaste. According to both the Food and Drug Administration (FDA) and the American Dental Association (ADA), this was the first toothpaste on the market to include the antibacterial ingredient triclosan, which has been proven effective for fighting gum disease (gingivitis). Total contains a copolymer that allows triclosan to remain active between brushings, even after you eat or drink. Colgate Total is not recommended for kids under six years old, since its antibacterial properties have not been tested for young children. (


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